Articles & Publications
I am a social scientific researcher at heart and writing is my preferred mode of thinking. These articles and publications are where I examine emerging ideas, question established assumptions, and develop perspectives on innovation, organizations, technology, and social change.
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The People and Markets AI Doesn’t Know
Why exploratory human research with unexplored populations at the edges matters for innovation more than ever.
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What is the Future of Applied Human Insight Research?
When standardized tasks can be automated, human-led primary research still creates distinctive commercial value in innovation.
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Human-Centric Design Principles for an AI Research Management System
How AI becomes useful for applied social scientists and innovation researchers.
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Turning AI Into a Research Partner
Why Training Your Gen-AI on Methodology Leads to Better Results.
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Generational Market Research is a Scam
It’s decoupled from social-scientific evidence and we need to reframe the concept of generation.
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Put Your Money Where Your Mouth Is
Using organizational ethnography to solve decoupling between sustainability policies and day-to-day business practices.
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Driving Innovation with Cultural Data via AI
Activating a Company’s History as “Cultural Data” with Generative Artificial Intelligence.
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Missing Fieldwork
Why “Virtual Ethnography” is Not Human-Centric.
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Harnessing the Power of Ethnographic Photography in Commercial Research
Professionalizing an often-overlooked tool.
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Building a Meaningful Car Sharing Service of the Future
Four Principles for Radical Human-Centric Design.
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Car Sharing of the Future
Unlocking a New World of Automotive Experiences Beyond the Commuter Paradigm.
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Sharing Without Caring
How a Lack of Community Undermines the Principles of the Sharing Economy in the Mobility Space.
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Designing Enhanced Cultures of Innovation
Enabling Organizations to Optimize Innovation Capabilities in an Intentional and Evidence-Based Way.
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Organizational Cultures of Remembrance
Exploring the Relationships between Memory, Identity, and Image in an Automobile Company.