Research & Innovation Services

I help organizations identify where emerging technologies, behaviors, and market shifts can create credible new business opportunities. My work spans across human insight and foresight, product and service development, and improving the conditions that allow an organization to innovate.

Which overlooked people could reveal your next commercial opportunity, and how could you target them?

Exploratory Human Insights

Go beyond the average customer. Ethnographically learn from lead users, fringe adopters, and overlooked segments that are already shaping your market’s future by decoding their practices, expectations, and emerging behaviors.

  • Ethnographic cultural immersions (in-home/on site)
  • Semi-structured one-on-one interviews
  • Focus groups & context sessions
  • Expert interviews
  • Cultural ecosystem mapping
  • Netnography
  • Online diaries & journey tracking
  • Deep human-centric insights & business implications
  • Commercial opportunity discovery

Strategic Foresight

Anticipate what comes next. Identify the weak signals, emerging shifts, and unconventional developments in society, technology, economy, environment, and policy that shape tomorrow’s market reality, to reduce uncertainty and plan for different scenarios.

  • Market & competitor analysis
  • STEEP horizon scanning
  • Emerging technology opportunity discovery
  • Change hypotheses
  • Foresight themes
  • World building
  • Scenario development

What emerging shifts could redefine your market, and how should you prepare?

What products and services should you create next, and why will they matter?

Co-creation & Concept Development

Turn ideas into tangible concepts. By engaging lead users and team members, co-create and conceptualize products and services that connect people’s emerging behaviors, market shifts, business ambition, and what your organization can credibly deliver.

  • Opportunity spaces identification
  • Co-creation sessions with users and team members
  • Ideation & concept brief development
  • Concept testing with users & refinement
  • Business casing
  • Strategic roadmapping

Culture of Innovation Assessment

Improve how you innovate in practice. Uncover how everyday routines, processes, informal dynamics, and structures enable or constrain innovation inside your organization, and where targeted changes will work toward your vision.

  • Culture of innovation mapping & analysis
  • Current capabilities assessment
  • Stakeholder ecosystem mapping
  • Design principles for human-centric capability development
  • Codification of innovation processes

What is stopping good ideas from moving forward inside your organization?

I work in two commercial modes:

For Consultancies

I join consultancy teams as a senior freelance partner, leading or supporting exploratory research, foresight, synthesis, opportunity framing, concept development and testing across German- and English-speaking markets.

For Companies

I help companies identify where an emerging capability can create meaningful commercial value by exploring application contexts, stakeholder problems, adoption conditions, market shifts, and plausible opportunity spaces.